Strategies to Evaluate and Maintain a Positive Email Reputation
Maintaining a positive email reputation is essential for any organization or individual engaged in email communication. To achieve and sustain a favorable email reputation, one must employ strategic measures that encompass both proactive and reactive approaches. First, it is crucial to focus on building and maintaining a clean and engaged email list. Regularly clean out inactive or unresponsive email addresses to prevent bounces and spam complaints. Utilize double opt-in processes to verify subscribers, ensuring that individuals genuinely want to receive…